Q-Eng

記事を読んでいて簡単だけどこういう風に言えるんだ、と思ったのでメモします。

In July, Funassyi tried to kickstart a fashion trend by donning a black cap with a “274” logo (a play on the numbers 2-7-4 with can sound like “fu-na-shi”) and appeared in a TV commercial for Shimamura, a fashion shopping center.

http://blog.japantimes.co.jp/japan-pulse/funassyi-japans-...

語呂合わせ
(weblio) play on words; pun, rhyming game; Japanese wordplay
linear rhyme/linear rhyming match/linear rhyming

(英辞郎) equivoque，jeu de mots〈フランス語〉，literary license

(英辞郎)
語呂合わせをする； make a play on words
AとBとの語呂合わせ； play on words linking A and B

(Weblio)
言葉をもじる.； pun on [upon] a word
「めでたい」の語呂合わせ
It is similar in pronunciation to the word "medetai (happiness)."

sounds similar to
homophone(同音語)

「鳴くよ（794）ウグイス平安京」の年号語呂合わせは有名。
Nakuyo (794) Uguisu Heian-kyo' (Singing nightingale of Heian-kyo) were the highly famous rhyming words for the year.

３＝惨、４＝死、９＝苦など語呂合わせにより禁忌とし、紙幣の数でそれらを避ける人もいる。
Some people avoid use of three, four, or nine notes because the pronunciations of these numbers are similar to those of "惨 (tragedy)," "死 (death)," and "苦 (agony)," respectively.

http://ejje.weblio.jp/sentence/content/%E8%AA%9E%E5%91%82...

double entendre　[dúːbl ɑːntάːndr(ə)｜‐lɔntˈɔn‐]
【名詞】【可算名詞】
(《複数形》 double entendres) (二つのうち一つはしばしば性的に下品な)両義を持つ語句・発音(の使用) 《たとえば “Lovely mountains!" で「山」を女性の ‘breasts' にひっかけるなど》.
［フランス語の廃語 ‘double sense' の意］

http://en.wikipedia.org/wiki/Japanese_wordplay